In May 2014, Wikimedia Foundation named Lila Tretikov as its second executive director, taking over for Sue Gardner.[241] The Wall Street Journal reported on May 1, 2014, that Tretikov's information technology background from her years at University of California offers Wikipedia an opportunity to develop in more concentrated directions guided by her often repeated position statement that, "Information, like air, wants to be free."[242][243] The same Wall Street Journal article reported these directions of development according to an interview with spokesman Jay Walsh of Wikimedia, who "said Tretikov would address that issue (paid advocacy) as a priority. 'We are really pushing toward more transparency ... We are reinforcing that paid advocacy is not welcome.' Initiatives to involve greater diversity of contributors, better mobile support of Wikipedia, new geo-location tools to find local content more easily, and more tools for users in the second and third world are also priorities," Walsh said.[242]
